Philosophy

Four-way Satisfaction
Good for sellers,
buyers, society
and the future

The basic philosophy
of the Koyou Rentia Group is
“Four-way Satisfaction,”
which adds “future” to the traditional
three-way satisfaction of sellers,
buyers and society.
This philosophy,
together with our corporate philosophy,
purpose and management principles,
defines the spirit of our employees
and supports our vision
to open up new rental possibilities.

Purpose

Always changing
to be the same

We continuously evolve in the spirit
of Four-way Satisfaction*
to provide unchanging value to society.

* Four-way Satisfaction adds the future to the traditional
three-way satisfaction of sellers, buyers and society.

Our Mission
Group Philosophy

We, create customers,
try to develop and improve
our business
and contribute to the society

We pursue to be a company which is judged
by customers to be valuable

Group Vision

We aim to establish
autonomous
businesses
and increase corporate
value by enhancing human
capital,
while also evolving
our business
to support sustainable
development of society
and
the environment.

Koyou Rentia's
Management Philosophy and Corporate Brand

Rentia Way

Our commitment to
your success,
the creative rental company

Corporate Slogan

Creative Rental Company

We provide new value not only through
our rental services,
but also by creating new customers
and new areas of business.
In this way, we are contributing to
the positive development of society.

Corporate Identity

Koyou Rentia Creative Rental Company

The keyword of the design is “bond.”
Even after we changed our company name,
we have kept our desire,
ever since our establishment,
to value “our linkage with the customers.”
We have expressed our such desire by
linking our customers (YOU)
and us (I) with dots.
The dots also carry the idea of pursuing
a sustainable society through
the circulation of things
in rental services
and the exchange of feelings.

Safety Policy

Safety always comes first.