Our wish behind the corporate mark
The keyword of the design is “linkage.”
Even after we changed our company name, we have kept our desire, ever since our establishment, to value “our linkage with the customers.” We have expressed our such desire by linking our customers (YOU) and us (i) with dots.
The dots also carry the idea of pursuing a sustainable society through the circulation of things in rental services and the exchange of feelings.
“Creative” means having the ability to create things.
We have always wished to be a company to offer new values not only by simply renting out things but also by “creating customers” and “creating businesses” and to contribute to the society through the business. The word “Creative Rental Company” reflects such wish of ours.